If you’re a regular reader of this magazine, you know that I am of those who believe in the sale of digital products or infoproduct for the knowledge workers (consultants, coach, programmers, designers, writers, translators, etc.).
These digital infoproduct is an excellent way to complete a more traditional source of income from sale of professional services at a rate set time, a distinct, automated, scalable model.
The path of the infoproduct is a real alternative to set up a business that does not directly depend on the time you devote to a client. It is also a way where you can make Bootstrapping (go auto financing activity) and do not need to hire employees.
If you are thinking about developing a system of continuous income, it is an interesting option, right?
We started without delay this definitive guide to create and sell digital products or infoproduct.
What are digital products or infoproduct?
An infoproducto is an educational product based on knowledge, in the author’s experience. They are lifelong training products, but with 2 new features:
- With the democratization of the use of the internet, you can now find educational products for thousands and thousands of different niches. Before, these niches were not covered due to lack of prospects (advertising, logistics and distribution costs make that unprofitable niche – refers to the long tail effect)
- Instead of distributing through a classroom training or a sent postal (interactive CD or DVD), the infoproducto is a 100% digital product, which facilitates its distribution and annihilates the costs of logistics.
These 2 elements will be implemented increasingly more, making increasingly effective value chain.
Main benefits of the digital products or infoproduct
Being digital, these products entail several advantages.
- There are no costs of distribution of your product, no nothing to delivery, it is something that will be able to distribute over the Internet.
- Normally, the payment platform anything more complete the purchase, the buyer will receive an email where they will be able to download your infoproducto. This is important for the customer because he goes to enjoy your purchase immediately, i.e., someone who decides to buy a course online receives their passwords in five minutes to complete your purchase and starting from there, you can begin your course.
- These digital products also has the advantage of having a cost of production which is relatively low. Depends on some type of infoproducto you want to produce but most of these products are often constructed based on time of the author, and all can take some time for a project.
- The cost of this item is almost nil, no need to buy more raw, is made once, and it’s “leverage” sales in many more possible channels.
Because of these characteristics, digital products or infoproduct are suitable for running a business online 24 * 7 * 365, 100% automated.
How are digital products distributed?
A direct channel of reference: your blog
The best channel for the sale of digital products is your own blog.
She is that if you don’t have a blog, not you should be thinking of producing an infoproducto because it is a risk too high.
Digital products that typically operate are normally which are prepared according to the audience that you have in your blog. Your doing a couple of questions to understand what are the most important problems that your readers have and from there trying to provide a solution to ad-hoc that responds to the needs of your audience.
With this you warrant you that an important part of your audience will end up buying your digital products. This is the correct way to do it…
Indirect channels to zero risk: the magic of the affiliate marketing
But returning to the subject of your digital products distribution channels, you can assemble an own affiliate program and you can use for this purpose a system such as that provided by e-junkie where other bloggers may try to promote your digital products and they are going to charge a fee for each sale referred to your blog.
Infoproduct of success: types of digital products
There are several types of digital products
Electronic books or eBooks
This is a fairly easy to prepare infoproducto, is define an index for the book and write the various chapters. Rather than write a book focused on leisure, my recommendation is that you better prepare a book that answers the problem you may have a collective, i.e. people who are looking for solutions to an issue and do not know how to do it.
If you prepare an e-book of 40 or 50 pages, or something else, that explains step by step how to solve this problem, it is likely that, if the problem is sufficiently relevant and annoying for your readers, they end up buying this e-book.
There are thousands of ways to write an e-book, but I think that the initial focus should be this.
Another type of digital products that we have are the audio books or the podcasts of payment.
In this case, it’s recorded in audio format and try to add value in different episodes. The advantage of the audio format is that it is a very portable format, many people are listening to music on the subway, or while it is making sport, or resting on the couch or in jams with the car.
In all these dead times that one can have throughout the day, it may be interesting to have a course in audio format.
In order to produce a product in format audio you will need at least a USB microphone and to record yourself in a quiet environment there is no noise and to listen to you, your buyers have a quality product.
Don’t waste much time trying to incorporate music and jingles, as do the radio programmes, I think that this is not the same product. Maybe it is OK if you can have a mini introduction of 15 seconds to launch every one of your episodes, but I understand that what really you people buy is listening to your content and above all, understand how your experience can be useful in solving their problems and achieving their own goals.
Online video courses
Third type of digital products: I’m talking about online courses
There are two different types: the first type would be a video format but more than a video format it is a PowerPoint, a presentation with slides that comes with audio.
In this case the student has a double support, a support in text format and then has the voice that is narrating the story and completing the various points that may appear on the slide a little.
This is a slightly more complex formatting of produce that you will require some kind of software. A software that is very good to do this if you use a PC or Mac is Camtasia Studio. So you can tell a story about a Power Point presentation and save it.
A most interesting format type would be where they arrive mix videos and slides from the rapporteur and hence already requires more mounting, but in this case Camtasia Studio also allows you to do this by the use of PIP (Picture in Picture) and is a format that allows you to better connect with students as there is visual contact they can connect with the teacher because the face and is a format that is the optimal format for me.
It clearly gives you the feeling of a classroom without having to be in a classroom.
Online learning environments
Perhaps if you have experience in online courses you’ll I say lack the interactive part with students and is completely true. There are two ways of doing so: If you have these video formats that I just explained and defined, you can then publish them in a WordPress blog and access reserved for people who have purchased.
If each video is one day of course, you can enable the thread of comments, and from there it will generate interesting for each video conversations.
This would be a first step in trying to provide interactivity between students and the teacher, but if you want one little more, there is another type of infoproducto which are the webinars.
Webinars are live sessions that are made online, the student connects from your own home at a certain hour. Normally, Professor begins the session with a Power Point presentation and then can directly attend a round of questions and answers.
It is a much more interactive format, and in this case, the infoproducto that you could sell are a series of 6 or 8 Webinar about a topic in particular and this is a very interesting format.
Usually the webinar can be recorded if you use a system like GoToMeeting and thus, if one of your students can attend one of 6 webinars that are planned, always you will be able to download the webinar and to requery it.
Monthly subscriptions in private communities
As you can see, there are several possible formats for infoproduct and product more abutido but it is certainly the hardest to do, would be a monthly subscription to a closed community where could you deliver a lot of content in private, both in audio format and in webinar, in video format.
Finally, a series of contents that are not available for the lambda of blog readers but that it would be with access free for all who pay month-to-month.
The private community is also the most complex, because every month you’ll have to be able to provide content of interest to these subscribers and perhaps not the most easy product to begin with, although it is by far the most interesting economic.
Software-based digital products
Increasingly, our every day becomes more digital, database and needs to automate business processes. If you are a developer, you shouldn’t have much problems of work if you work in communities of free Software (WordPress, Joomla, Drupal, etc.) or if you know some programming for Smart Phones (Android & iPhone OS).
Now, enter the world of Software is also a tremendous opportunity for all knowledge workers entrepreneurs. The developer knows programming, but in general is not in touch with the market.Successful applications serve the needs of a group.
The perfect symbiosis to develop innovative digital products, even more so with the emergency Market Place such as oDesk or evento fire hotmart 2017.
Nothing new here, but it is still a great way to sell your art, if you’re a designer, Illustrator or graphista. Betting by a character and a line graph, and you try to sell the rights to companies that sell products to the Mass Market. A great model for those who mastered this skill.
A model derived from digital products, is selling templates at Theme Forestmarket. The level of risk assumed in this case is much lower, seen from the perspective of the creator of the template.
Where to begin with your first infoproducto?
My advice is to be cautious and you do a first experience with the easier to produce infoproducto: Ebook.
Both in time and cost, because if we go back to the audio formats and video formats, these formats, at the level of distribution will require you to know where to stay this material and also at the level of payment, the sale of a .pdf platform tends to be much cheaper than the sale of audio or videos that weigh much.
This e-book you can decide to spread it for free, without asking anything in return, but making it very clear in each of the pages of this book you are going to give away, what is front page of your blog so that people who may have interest in knowing more about these themes can easily get to your blog.
This is a way to do this that can be interesting for everyone who works in consulting or living giving lectures or seminars since it is very good for personal branding.
Another way to do it is to use this free e-book as an incentive for the people giving high to your newsletter and this is a smart way to begin to assemble a database of customers or better said, prospects, using this infoproducto.
Typical questions about digital products or infoproduct
How many pages should the infoproducto be?
The number of pages or the hoars of materials of digital products is completely irrelevant to me.Sometimes you have 3-page documents that they provide a brutal value and then you have electronic books free of 200 pages that are a real garbage.
The number of pages is not a relevant criterion. What is very important is the theme of your e-book and I insist that it is better to think in a group that has a problem and try to make an e-book to help them solve this problem.
Could I give a couple of examples of digital products or infoproduct?
I give you an example of the approach to laser that you should try to give your digital products: there is everything a group of bloggers who started his life of blogger using a free platform.
If you have used the platform WordPress.com, the migration to a blog of your own, that they are going to stay using WordPress.org is pretty simple because finally and after, the online version of WordPress and the version that you are looking tu, have a basis in common.
But on the other hand, if they have started his career as a blogger at Blogger.com or Blogpost.com (which Google’s platform), the migration of the contents of a platform to another is not so simple and there is a collective that need this type of information and in the end, as not found, never is decided to take action and to migrate to the WordPress blog.
I’m talking about a micro problem, but this ensures that, for the people who is in this phase, a book that can respond to this need really very defined, is a type of interesting book.
It’s concrete problems that have no easy solutions and in this book can you explain step by step how to do it, can you explain what are the advantages of upgrading to WordPress, can you explain what are the main mistakes that usually commit people that your readers avoid repeating them, etc. etc.
Facing editorial line that should address your product, I believe that it is much easier to focus on something practical that focuses to people to learn things.
For example, if you are a writer, can you think of a book that explains the bases so that writers frustrated, fans can start his first novel. This can have interest for a certain audience.
If this book is free you can try on a future of selling a classroom training, a course, a practical workshop for 8 hours, where students who have been connected with you through the e-book may hire you more services.
You’re catching it?
When is the best time to launch digital products?
Launch your first infoproducto is like having a son: will never be a good time to do so. There will always be an excuse that is going to push to say is not the right time to do it, but the truth is that it is as easy as deciding to launch your first product and get to work on it.
In one week you can define the subject, the valid with a poll on your blog and from there you get to work in your infoproducto.
I would stress that the volume of pages is not relevant, what is relevant in order to put price (or not) to your infoproducto is to what kind of problem is responding.
Can I do digital products if I am not a super expert?
My answer is definitive if.
The expertise or experience is a matter of perception that is relative. I.e., me are reading at the moment and you think that I am a super expert blogs and issues of selling professional services through blogs, and thank you to think this, but you have to understand that I am also reading other bloggers. In my case I read bloggers in English and I’m thinking of them just like you thought of me.
Long as you are consistent and transparent with your readers, I believe that no problem there is.
An e-book for a novice who mounted their first blog to try to earn money with affiliate marketing can be very interesting. This can be a very interesting do; infoproducto in fact I have tried I prepare acourse for beginners sen affiliate marketing online.
It is clear that you need to know what accounts in your e-book and that this is really the value of your e-book but I insist that there are always more novice people that your. Whenever you’ve travelled part of the way you’ve marked, there will always be people who will not the 3 or 6 months of work that you have done and in this case this might be your audience.
So that your level of experience is not an excuse to not launch your first infoproducto.
What’s more: the sooner you launch your first infoproducto before you’ll have digital products on the market and before will generate stable monthly income with these digital products, which will come to strengthen your business.
In my case, sales of digital products every month is slowing between 500 and 1000 euros a month which is not bad.
Why integrate the infoproduct or digital products in a portfolio of professional services?
For everyone who works as a freelance, the infoproduct or digital products are a fantastic way to mitigate the typical ups and downs that can have the freelancers in their sales cycle, where there are moments in which you enter so many projects while you can not attend them all, but then for 2 or 3 months not a single customer you does not fit.
If you’ve developed a source of revenue based on digital products, somehow already not you are selling your time for a fee and these infoproduct distributed completely automated 24 hours a day, 7 days a week, 365 days a year.
Of course, the price that you put your infoproducto impact on sales but I insist that it depends on the problem you solve.
I find it very interesting for all who work as consultants, advisors or coaches try to enter this in the infoproduct because while it is true that in the short term it is difficult to make billing more than 5 or 10% of your total income with your infoproducto, I think 3 years view the panorama will have changed much and the infoproducto allows you to leave the geographical limitations of the city where you live because you’re developing a product 100% digital, 100% overall and a product that is part of what will be our professional world in future years. So you are taking a step to strengthen the impact of your business in the future.
No one has said that this is sucked. You will have to learn how to sell digital products